Episode 30 of The Secret Marketing Diary of Personal Brands
There is an investment most founders are not making. Not because they cannot afford it. Because they keep calculating the cost of being in the room instead of calculating the cost of staying out of it.
What I brought back from two days at Called to Lead, THE premier women’s leadership event hosted by Kelly Roach and Sandra Glandt, shifted something I did not know needed shifting. And I want you to have access to every piece of it.
The thing about big rooms is that everyone shows up thinking they are coming to learn from the stage.
What they do not expect is how much they are going to learn from the person sitting next to them. From the conversation at lunch.
From watching how other founders carry themselves when they talk about what they are building.
That is the proximity effect. And it does not show up in any funnel, any content calendar, or any ad strategy you have ever been sold.
What I brought back from Julie Solomon’s three selves of messaging framework alone was worth the ticket. If you are an established expert posting consistently and still not attracting the clients you want, there is a very specific reason for that. Julie names it in a way that will make you rethink everything you have been creating. I cover it in full in the episode.
And then there was the Carolyn Aronson moment. The founder and CEO of It’s a 10 Haircare built a billion dollar brand in an industry that was not waiting for her. I asked her one question. The room went quiet. And what she said is something I want every young woman standing at a crossroads to hear. That you can watch here: https://www.instagram.com/p/DeChB4_xBoD/
Go listen to the full episode.
And if the room I am describing sounds like somewhere you need to be, next year’s Called to Lead is already planned. DM me the words CALLED TO LEAD and I will get you the link personally.
🎙 Listen to Episode 30 wherever you stream podcasts.
📲 DM CALLED TO LEAD for the link to next year’s event.
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Chapters
00:00 Why proximity hits different — and what I brought back from Called to Lead
01:09 The proximity effect — what online can never give you
02:30 When was the last time you were actually in the room
03:47 What it actually costs you to stay out of the room
05:06 Who Kelly Roach and Sandy Glandt are and what Called to Lead is
07:06 Kelly Roach — your calling is not your vocation
09:19 Sandy Glandt — system, strategy, and support together
12:00 Julie Solomon — the three selves of messaging
18:39 Amanda Tress — create the category without waiting for permission
20:28 Julie Ciardi — get out of the stands and into the arena
23:21 Chalene Johnson — decide what actually matters and put it first
26:34 Kim Perell — keep going
27:54 The Carolyn Aronson moment — and the cliffhanger
29:32 The throughline — what every founder who builds something lasting has in common
31:58 The community you build in the room — and what is coming to this podcast
32:50 Called to Lead 2027
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Ginna Tassanelli and her team at HYPE Media, Inc./Stylishly Branded work with high-level experts and corporate brands that are actively seeking to become irresistible and IN-DEMAND go-to solutions to premium clients online so they can build a profitable business that makes a movement and serves with impact. They custom build and implement the Visibility-to-Profits™ Ecosystem—a four-phase system connecting strategic positioning, multi-platform visibility, lead generation infrastructure, and predictable sales processes—allowing them to be part of over $60M in client impact and still growing.
