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Author: Ginna Tassanelli

How to Become the First Expert They Think of When They’re Finally Ready to Buy

EP32 - The SMDP Podcast with Ginna Tassanelli - The Proximity Effect How to Become the First Name They Think of When They’re Ready to Buy - YouTube Thumbnail - 10.21.2026

Your ideal client just hired someone less qualified than you. This episode is the reason why and exactly how you fix it. It has nothing to do with your credentials. It has everything to do with proximity.

How Do You Build a Business That Supports the Life You Actually Want?

How Do You Build a Business That Supports the Life You Actually Want_ - Blog Article Featured Image - 10.20.2026

Learn how lifestyle design, personal brand alignment, core values, delegation, and identity can help entrepreneurs build a business that supports the life they actually want.

The Business You Built Might Be a Liability — Here Is How to Fix It Before It Costs You Everything

EP31 - The Secret Marketing Diary of Personal Brands Podcast with Ginna Tassanelli - $1M, 80-Hour Weeks, Sobbing in a Parking Lot — Sailynn Doyle’s $17M Exit Story - YouTube Thumbnail - 10.14.2026

She hit $1 million in three years and was working 80-plus hours a week to keep it running. Then she stopped, rebuilt the entire foundation, and exited with $17 million before she turned 40. Here is exactly how Sailynn Doyle did it.

Do You Really Need Social Media to Grow Your Business?

Do You Really Need Social Media to Grow Your Business_ - Blog Article Featured Image - 10.13.2026

Do you need social media to grow a business? Not necessarily. Discover three visibility strategies for established experts who want more clients without making social media a second job.

The Investment Most Founders Keep Skipping — And What Happened When I Stopped

EP30 - The Secret Marketing Diary of Personal Brands Podcast with Ginna Tassanelli - How In-Person Events Accelerate Business Growth — What Happened When I Got in the Room - YouTube Thumbnail - 10.07.26

Most founders are budgeting for ads and content and skipping the investment that actually compounds the fastest. Here is what two days at Called to Lead taught me that no funnel, no strategy session, and no online course ever could.

You Know What to Do in Business. So Why Aren’t You Doing It?

You Know What to Do in Business. So Why Aren’t You Doing It - Blog Article Featured Image - 10.06.2026

Know what to do in business but keep procrastinating, overthinking, changing strategies, or avoiding visibility? Learn how subconscious patterns and identity can influence business growth and why another strategy may not solve the real problem.

4 Moves to Activate the Premium Buyers Already Watching You and Turn Them Into Clients This Week

EP29 - The Secret Marketing Diary of Personal Brands Podcast with Ginna Tassanelli - How to Activate the Premium Buyers Already Watching You — 4 Moves That Work This Week - YouTube Thumbnail - 09.30.26

The people who need to hire you are already watching. They are just not saying anything yet. Here is how to change that this week with 4 specific moves.

How Would I Build a Personal Brand From Scratch?

How Would I Build a Personal Brand From Scratch_ - Blog Article Featured Image - 09.29.2026

Starting a personal brand from zero? Here are five visibility strategies I would use to build trust, authority, and an audience without relying on endless social media content.

Is Your Workspace Working Against Your Personal Brand?

Is Your Workspace Working Against Your Personal Brand_ - Blog Article Featured Image - 09.22.2026

Your workspace affects more than productivity. Learn how your home office, Zoom background, lighting, clutter, and environment can influence confidence, performance, and your personal brand.

Why Real Human Content Is Beating AI Content and What Founders Are Doing About It

EP28 - The Secret Marketing Diary of Personal Brands Podcast with Ginna Tassanelli - What Founders and CEOs Are Doing Differently to Win in the AI Era - YouTube Thumbnail - 09.16.2026

16 years into my marketing career, the thing that finally changed everything was getting on camera to talk about jewelry. Here is what that taught me about what winning founders are doing differently right now.

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