How often are you actually on social media? Think about how many times a day you’re going on, whether it’s to check your personal profile or for business. It could be Facebook, LinkedIn, Twitter, Instagram, or YouTube. Find out the easy tips for connecting with customers using various social media platforms.
Do you find yourself constantly on it? Do you find yourself on it for business purposes or personal purposes?
There are ways to use your personal branding to bring people over to your business profile.
Connecting With Customers On Social Media Using Your Brand
When you are working on practical and those work strategies, it takes some practice, time, and commitment. Especially for us “solopreneurs,” we don’t always have it in our budget to hire a marketing agency like Hype Media to do it for us.
Learn How to use Social Media
Some people use it to promote themselves, and I’m going to tell you right now, that’s only going to get you so far because that’s not how social media works.
Social media is a place where people want to be social, and they want to be entertained, they want to be distracted, they do want to learn some things. It’s not a place for you to constantly put a billboard out there like you see on the highway or a car ad on television. You don’t want to be a “sale-sy weirdo.”
That’s one of the main things that I always want to stress out to my clients. Now, posting consistently is going to be necessary, so you need to decide, commit yourself. If not, hire someone to help you.
Use social media for connections and engagement
I don’t mean by friending as many people as you possibly can. What I mean is by having human connections with other people and on a business, the page goes a long way.
If you have a business page, most likely you’ll think, “Ugh, I spent so much time creating this content, and coming up with this post, and posting it, and nobody liked it, nobody commented on it, nobody shared it.” Here’s the thing, there’s an algorithm that you need to play with, and it can really work to your advantage if you play with it well.
Some ways of playing with it are by connecting with other people by your actions.
What you’re doing on Facebook. what you’re doing on Instagram, are you active, are you commenting, not just liking other people’s posts, but are you commenting? Whether it’s in your personal or on your business page, you must connect! You need to get into that algorithm because there’s only so much inventory and space on Facebook’s newsfeed. The more you connect, the more you’re going to get engagement in your business page organically.
Although you have a business page to do business on, you want to make it as humanly possible and relatable, and it has to do with your language. When you start building more connections, Facebook recognizes that, and it will help boost the engagement and distribution of your posts.
That’s where engagement comes into play. Engage with those people by replying to them and then taking it a step further. Send them a message from your Facebook page when they comment on your posts. That’s a great way to have a personal one-on-one conversation with that person, and they are most likely a lead for you.
Use social media for customer service
It’s a great way to respond to customers, whether they’re good comments or harmful comments. Responding to negative ones will make you look more like a human and like you care.
When you catch a negative review or response to a product or service of yours on social media, even though it’s public and it might be embarrassing at first, you can quickly fix it, find a solution, and really make it better.
Doing customer service on social media is a great way to improve it and get feedback from any complaints and bad reviews.
Use paid traffic
Ads can get really frustrating. However, when you get it right, they can help you with your organic reach, as well as conversions. We do various strategies here at Hype Media when it comes to Facebook ads, depending on what the goal is.
There is a strategy that runs a dollar a day to get you an audience and to build an audience for you. Another thing that I always stress out to my clients does not hit that boost button right away. What you need to do is open your business manager account and run your ads through there.
You have so many more options, and you have a lot more control over your Facebook page.
Storytell your brand
It’s a great place to use branding because you have the opportunity to create your voice and do a lot of storytelling. Also, aesthetically, you can show what colors are part of your brand.
If you have not started doing Facebook live videos yet on your business page, I would love to challenge you and do it once a week! Try to keep it on the same day of the week and at the same time every week, that way people will get used to it.
It will help you with your reach, you can build custom audiences from those who watch, and then you can advertise to them.
Use social media for market research
Part of your brand is knowing your target audience and your avatar, which I like to call human beings. So who is your perfect ideal client? You can use social media to figure this out by using it for research, and there are different ways to do that.
You can follow other competitive Facebook pages, and you can go into groups and see what people are asking about, go to the search bar of that group, and find out what are some hot topics. Put in keywords that have to do with your business, and you’ll see what kind of conversations are happening right now that have to do with keywords that pertain to your business. One of my favorite ways, which many people don’t know about this tool even if you have a business manager, is audience insight!
When you are looking to build content or create an audience to advertise with, maybe it’s a cold audience you’re trying to reach; you go into audience insights inside the business manager and select a particular age group. You can choose a specific country and then a particular interest.
Then you can pinpoint exactly what people in these different demographics, what kind of pages they are into. It will populate like the top ten Facebook pages that people like based on a certain interest. Then what you do is go into those pages, and you’ll see what kind of posts have high engagement on them, and that’s going to give you a really great idea of what type of content that you should be putting together that is going to relate to that perfect ideal client you are looking to reach. So using social media for research is a fantastic tool!
Tracking of trends like hashtags
Although Facebook is not a place we typically see a lot of hashtags, I will tell you that it is changing! I know I even told my clients not to use hashtags on your Facebook posts, but I attended a mastermind, and it looks like that might be changing.
Actually, it’s not hurting our post’s reach as much as we think it used to.
Hashtags might be more a new thing on Facebook, and it’s a thing within Instagram and even LinkedIn. What you do is go into Instagram, for example, and you type in a specific hashtag, you’ll see what the top posts are for that hashtag, and look at the content that’s being posted that relates to that hashtag. Something that I suggest is don’t use the most popular hashtags on a post because you just won’t get found.
So mix it up, use popular hashtags, and then go down from there, maybe use hashtags that are between five hundred thousand to a hundred thousand, or even a thousand!
It is a fantastic place for networking
Especially now that we are not doing networking outside of our office or home, at least not yet for most of us. Facebook groups are a great place to network.
Now, you want to be careful because there can be some trolls inside of Facebook groups.
Use Facebook groups to show up as a human being that can add value to the group, give some tips, stay on top of other comments, and when you see something that pops up if it has to do with your industry, throw in a comment, that way you start to become more visible inside Facebook groups, and then you can build connections from there once people start replying to you.
Those are the seven ways to use Facebook or Social Media in general to your advantage to increase your profits for your business but also to increase your visibility and to make more human connections. Because in the end, it’s all about your brand and how you are connecting with others.
You need to be realistic about your results.
By using those seven different ways to use social media, and you’re doing them consistently, strategically, and effectively, you will get the results you need.
